OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/the-language-of-pop-music-alain <p>Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits.<br></p><p><a href="http://video.onbrand.me/the-language-of-pop-music-alain"><img src="http://video.onbrand.me/49543326/49551408/5f6807b6c0f3af32bea4ed2e94cb3e2f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551408 Mon, 22 Oct 2018 02:00:00 GMT The language of pop music | Alain Sylvain, Sylvain Labs | OnBrand '18 Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits. Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even... OnBrand 29:23 <p>Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits.<br></p><p><a href="http://video.onbrand.me/the-language-of-pop-music-alain"><img src="http://video.onbrand.me/49543326/49551408/5f6807b6c0f3af32bea4ed2e94cb3e2f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> onbrand18 sylvain labs http://video.onbrand.me/what-brands-can-learn-from-beyonce <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551601 Fri, 16 Mar 2018 01:00:00 GMT What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17 Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. OnBrand 27:30 <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> alain sylvain amsterdam beyonce branding brand marketing bynder marketing conference OnBrand '17 Queen Bey sylvain labs